10 Benefits of Facebook Ads
Date: July 27, 2015Category: Author: Heather
If you aren’t using Facebook ads…you should probably start
The options available to market products and services for small and large business are vast Some of the most popular ideas use social media networks to take a company’s brand mainstream. And of course, one of the most beneficial social media networks is Facebook.
#1 – Huge Global Market
When a business owner or individual researches the benefits of launching a Facebook campaign, one of the first things that they usually discover is it’s scope. In specific, Facebook is a social network medium that gives the owner access to a huge global market that consists of over 1 billion monthly users. Behind Google, Facebook is presently noted as the second most visited site on the world wide web. Which means, companies that use Facebook for their marketing campaigns will have lots of exposure when they are marketing their ads.
#2 – Target Specific Audiences
Another benefit of using Facebook as part of company’s promotional activities is the fact that that this social media offers targeted advertising. So, companies who use Facebook can choose specific target groups that they want their products and services ads to reach when they are deployed. Therefore, the marketing specialist can choose a specific age group, consumers with the same or similar personal interests and much much more. For instance, Facebook provides its business owners with a tool that can search through their user profiles in order to place an ad on the pages that contain specific keywords and keyword phrases.
#3 – Build Customer Loyalty
When a company launches a lengthy ad campaign, one of the essential keys to being successful is to build a loyal customer base. Because Facebook is about creating fan pages, they can be used by the company’s representatives to interact with their customers. Thereby, building consumers who will be loyal to a specific brand and their line of products and services.
#4 – Stay in Touch With Customers
Another essential benefit of using Facebook in a company’s marketing campaign is providing the company with a medium to keep in touch with their customers on a relatively consistent basis. So, by using Facebook, the company can offer various kinds of special promotions via their fan page. Also, when a new product is being introduced, the fan page can be used to keep the customers updated.
#5 – Use Image Based Ads
Companies that use Facebook in their ad campaigns can also benefit from the flexibility that’s offered. Similar to, but better than Google Adwords, Facebook has a diversity of additional features including providing more characters for describing products and services, while also using image based ads that the consumers can view.
#6 – Increases Customer Engagement
Once a company has captured their target audience’s attention on Facebook, the next step is to make sure the audience remains engaged. For instance, when a company has a creative marketing campaign, they can use it on Facebook to post information that will keep their readers attention. In order to accomplish this objective, the owner of the business and their representatives will have an opportunity to create information that will keep their customer’s attention for long periods at a time.
#7 – Facilitates Marketing Campaign with Multiple Ad Views
Facebook is also great for facilitating multiple ad views. With the use of these features, the company has a much better chance of getting their ads noticed by large groups of users. In fact, one of the essential keys to making sure the company’s ads have a positive effect, the same ad must be seen over and over again.
#8 – Customized Ad Campaign Features
To customize a Facebook marketing campaign, the business owners and their representatives can make their selections from a CPC pay structure or a CPM pay structures. These options are important because they allow the business owner to buy ad space based on their budgets and their preferences.
#9 – Inexpensive Marketing Tool
In addition to having the capability to customize a campaign, the company will also benefit from the affordable cost of this marketing tool. Also, since the owner can choose what kind of campaign that they want to launch, they will a chance to save money. Overall, Facebook advertisement campaigns are considered to be relatively inexpensive, specifically when being compared to other traditional marketing tools.
#10 – Mobile Features
Facebook can also be accessed via mobile users as well. Therefore, companies can also create an effective mobile campaign for the users that have smart phones.
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