5 Ways Social Media Can Build Your Dental Empire
Date: June 11, 2015Category: Author: Danielle Azar
As you know, social media has been a key marketing buzzword for years now with businesses all over the world building meaningful relationships with their customers that drive real sales. Something you might not have known is that Infinity Dental Web has had their very thriving own social media department since 2012 run by me, Danielle. When I first started the department, social media was just starting to catch on for small businesses like your own. While most big brands were already fully engaged and profiting from it, we were unsure just how valuable a strong social media presence could be for our clients. Now, we know.
We’ve learned a lot since 2012 about how social media strengthens the marketing goals of a dental practice and I’d like to share our insights with you.
- Builds Relationships & Trust – You may have heard a lot in practice management lectures about the value of internal marketing. Social media is the perfect tool to form the base of your practice’s internal marketing by strengthening your relationships with your patients. And while no two practices are alike, over the years, we have learned what kind of content resonates with your patients to form those crucial emotional bonds. They enjoy seeing your involvement in the community, your continuing education courses, and cheering you and your staff on through milestones both professional and personal. Use it as an opportunity to show how welcoming you, your staff, and your office are. They will feel way more comfortable with you displaying your daily activities than with the guy down the street who just has a cold, uninviting website.
- More Enthusiastic Referrers – Over the past few years, we’ve noticed a couple interesting trends regarding referrals. First, we noticed an increase in a practice’s referral rate when their social media is managed by us. The second thing we noticed is that many of these referrals are happening via social media. Time and time again, we’ve had clients whose patients have tagged the client’s Facebook page or Twitter handle when one of their friends asks for a good, local dentist. The conversations that used to happen between neighbors on the front porch are now happening on social media, which is why you need to be there and represented effectively.
- Your Patients will Spend More Money – From our research, we have found that patients who are engaged in a dentist’s social media communities will spend 82% more than those who are not.
- Double your Website Traffic – Our most popular social media packages come with a customized blog that serves as the hub of all your social media activity. Everything on this blog is custom written and designed to fit the tone and culture of your office with articles about trending topics in the dental and health industries. Our writers are trained to make these pieces as interesting as possible to attract links and readers, which in turn increases your website traffic and your search engine rankings. Our clients who choose to have their social blog managed by us have seen their website traffic double on average after six months. We’re the only company we know of that takes this integrated approach to social media, boosting both your internal marketing and your SEO.
- Google Pays Attention to Social – Google not only takes your social media activity into account for your rankings, but they also index your social media accounts in your search results. Meaning, if you have a website, Facebook, Twitter, Instagram, Tumblr, Pinterest, etc. and someone Googles you by name, every one of those accounts are going to show up on the first page so the viewer will see you and only you. If you only have a website and they Google you, they’re going to see your site along with the rest of your competitors on that first page.
We have several options for social media packages at Infinity Dental Web and even offer custom packages if you have a preference. Once I get to know you and your practice needs better, I will be able to recommend the best option for you. I implore you to consider it thoroughly because it’s a very effective marketing tool when done in correctly and in conjunction with your other marketing efforts.
Leave a Reply