The Right Step: Facebook Business Advertising
Date: June 2, 2015Category: Author: Jaz
As the adaptation of mobile search pursues, it becomes more evident how social media attains popularity, particularly Facebook. The convergence of Facebook and online marketing yields greater advertising power, touching the aspect of click-through rates and sign-ups. Many studies show that for the past years, Facebook dominated the social media kingdom, leaving a huge mark difference against rivals like Instagram, Twitter, Google, Pinterest and others. And it continues up to the present.
Facebook is a prominent place for posting photos and sharing of videos that can go viral at an instant. Businesses see this as a big advantage to boost their traffic and sales as Facebook is a perfect platform for branding. Therefore, it simply shows that Facebook as a social media platform can be a great tool for your business. Utilizing it can help you get the kind of boost you wanted.
So let’s discuss how this platform can help you. On this post, you will learn various Facebook strategies that can effectively lift up your business.
5 Simple Facebook Strategies for Branding
- Link your Facebook account to your website
There are countless ways to boost your web traffic, but with respect to social media, it’s advisable that you link your Facebook account to your website. Website acts as your virtual store people that land on to know about your offers. Your social media account can help people further examine how you run your business. As for a good tip, place this icon above your homepage or header because this makes it visible and easy to spot on.
- Link your Facebook account to your e-mail fan page
For your every fan page email, add your Facebook URL into the content, specifically on your signature. This allows your recipients to easily see the URL which gives them a motive to click. Every click adds to your traffic and it’s good for your business.
- Spread your Facebook visibility
Now that your business is on Facebook, let your target audience know it by sending out an email blast. The best time to do this is on Monday and Wednesday and you can use some marketing tools to do it more easily. So if you think you are now ready to let the world know your business, be prepared to spread the news.
- Promote your Facebook account both online and offline
It doesn’t mean that if you are active with your online advertising, you let your offline advertising weak. Be competent both online and offline marketing for greater business edge. You have in-store customers and it’s also good that you let them know that you are on Facebook. Post it on your store’s wall or in any place that will make it visible. You can also use business cards and packaging for this.
- Decide when to post
Anytime and any day are not best for posting on your Facebook account. There are specific days and times when your target audience is online and this is what you should be after at. It’s important that you schedule your posts through the Insights option.
There are other ways to use Facebook for your business; nevertheless, these ideas can be your starting point to make it right on your first attempt in social media.
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