How Much Your Website Will Cost

Be careful when shopping for websites. Any that are exceptionally cheap generally are made from templates, and the company will customize stock content for you. Websites like that are banned from the Google index, and we get calls from dentists wondering why they get no traffic and what to do about it.

We will not build a website that gets no traffic. Thus, all of our website packages include professionally written, customized content. We have no "stock content" or "website templates." Search engines are looking for unique content, and the only way to attract them is to write every website from scratch.

And Infinity Dental Web offers you something no other dental website company does—guaranteed results. Our pricing is based on the amount of traffic you want us to guarantee for you. Here are our standard prices. Every project, however, is different, and we can customize your project to meet your particular needs. If you'd like, you can go to the bottom of this page and click the link to request a quote.

You may notice that our terminology is different from all the other website companies. Terminology like "Platinum platform" or "Diamond website" reveal a thought process that has difficulty getting beyond the appearance of the website. We have chosen a terminology that focuses on the performance of the website. Hence we have our "Starter", "Performance", "High-Profile", and "Dominating" website packages.

Starter website package: $1495
Monthly maintenance fee: $40
Monthly SEO: $75
350 visits per month, guaranteed.*

Performance website package: $2895
Or - $1000 down and $291/month until paid
Monthly maintenance fee: $40
Monthly SEO: $95
500 visits per month, guaranteed.*

High-Profile website package: $4495
Or - $1500 down and $477/month until paid
Monthly maintenance fee: $45
Monthly SEO: $185
1000 visits per month, guaranteed.*

Dominating website package: $8495
Or - $2000 down and $978/month until paid
Monthly maintenance fee: $45
Monthly SEO: $385
2000 visits per month, guaranteed.*

Dominating Exclusive website package: $9995 to 11,995 depending on the competitiveness of the market and the amount of work we estimate it will take us to get you to #1 in that market
Monthly maintenance fee: $45
Monthly SEO: $485
2500 visits per month, guaranteed,* after 12 months. 3000 visits per month guaranteed after 18 months.
Dominating Exclusive websites are personally custom written and maintained by Dr. Hall, and he will work to get you a number one ranking for your primary search term. Plus, you are guaranteed exclusivity within your market for Dr. Hall's optimization work.

*Here is our guarantee: If, after one year of your site being up, you do not have the guaranteed amount of traffic, as measured by the popular Webalizer website statistics program, your ongoing maintenance and SEO will be free until that traffic level is attained.

Costs of SEO Services

If you have a well-designed website but don't have many visitors, you can hire us to do search engine optimization. See our seo services page for more details.

Upgrading

After we publish your website, you can, if you choose, upgrade from one level to another by paying the difference between the cost of the new package minus what you already paid. Certain restrictions and exclusions may apply and certain charges and policies could change with time, so contact us with your project request if you are considering an upgrade.

"High-Profile" and "Dominating" web designs include high-end designs with flash. If you would like a "Performance" package but want a higher-end design with that, plan on a cost of about $500.

If you later want to do a major expansion or overhaul of your website, plan on a cost of about $100 to $200 per page, depending on what you want done with it.

All websites include:

• A great graphic design to make an impression on your visitors.
• A description of the services you provide.
• Contact information.
• A smile gallery displaying your work.
• Plenty of searchable content, expertly optimized for search engines to be able to direct visitors to your site.
• Inclusion in "Google Local" business listings.
• Make-an-appointment page (lets your visitor fill in their telephone number and preferred appointment times, so that you can call them).
• Practice hours.
• Map to your office and directions.
• Financial arrangements options explained, if you choose to do so.
• Unlimited e-mail accounts.
• Many other features.
• All hosting and e-mail charges are included in the maintenance fees.

High-Profile and Dominating Websites Include

• An enhanced graphic design, including the use of flash on the home page.
• Free set-up of a unique toll-free telephone number so that you can accurately track all calls originating from visitors to your website, and recording of those phone calls so that you can monitor how your prospective patients are being handled on the phone. (Ongoing costs of the toll-free number will be in the neighborhood of five to nine cents per minute.)
• A blog where questions from visitors are answered. When blogs are properly search-engine optimized, they are strong magnets for traffic. We completely take care of the blogging and the optimizing of the blog for you.
• The posting of some embedded video content, if you have that content.

Optional features available for additional costs

Remember that the packages listed above are a guide. If you have needs that don't fit into any of these "packages," we can provide for those needs. We will be as flexible as necessary in order to meet the marketing needs of your practice. You can have us maintain or upgrade your existing website, for example, or provide any of a number of additional "bells and whistles."

• A walk-on spokesperson may be something that interests you. It can be used to introduce your website when visitors log on, or to explain the unique benefits of your practice. The spokesperson can be the doctor, a member of your staff, or a paid model.
• Extensive embedded video where you explain procedures, explain your office philosophy, introduce staff, tour the office, or have patients give testimonials can be impressive. We will embed some video at no charge, but if you want extensive or elaborate video presentations, that is extra.
• If you want background music, we can add that. However, studies show that it annoys most visitors and chases some away. So we strongly discourage the use of background music. But if you insist on it, we'll add it. It isn't hard at all to do. Be sure that, for any music that you use, you pay the royalties to acquire the rights to use that music.
• We can provide any other feature you have seen on other websites. Our technical and design people are up to speed with all the latest gimmicks, and if you have seen it somewhere else, we are confident that we can do the same for your site.

A note of caution on bells and whistles: Our lengthy direct experience with the Internet marketing of dentistry is that web visitors are looking for substance, and glitz can be overdone. It can end up being a negative because it creates the impression that you have slick marketing and a shallow practice. Visitors are looking for dentists they can trust, where there is substance to the practice. A website with glitz over substance creates the impression that the dentistry is also glitz over substance—not a good impression to give people.

Dominating Exclusive

If you want to be number one in your market, we offer a Dominating Exclusive website. We only allow one of these Dominating Exclusive websites in each market. There is an extra fee for this, which will vary depending on the competitiveness of your target market area. For example, it will cost more to create a Dominating Exclusive website in Manhattan than it will in Sacramento. With this website, Dr. Hall will personally write all of your content and will monitor your performance and provide continued search engine optimization. This will guarantee you maximum competitiveness for that market.

Maintenance

In order to maintain search engine ranking, it requires keeping your site content fresh. Google downgrades static sites, so this part of our services is very important. Achieving a high ranking also requires building links with other websites, and we have a strong link-building program headed by Jenni Moreno, our link-building specialist.

Maintenance also includes any minor updates that you may have, such as new staff members, new services, etc. It also includes other special requests. For example, one client ran an "Invisalign Open House" event. For a couple of weeks we posted a copy of their print ad on the site along with other details about the promotion. Others have done Halloween candy buy-back projects, or other events requiring announcement on the website. It doesn't take us long to post these things, and we're happy to provide that service. For substantive and structural changes, we will always give you an estimate before any work is done.

Request an Estimate

Click here to request a quote and we will get back to you with an estimate of how much it will cost to achieve your goals for your website.