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Music and WebsitesWe discourage the use of music with dental websites. It is fairly simple to incorporate music, and some dentists want that feel to their websites—they feel that it adds class. For some visitors, no doubt it does. But surveys show that there are a number of visitors who find it annoying. It surprises many people to learn that a large proportion of Internet use occurs during work hours at office computers. Picture an office employee who is taking a break from duties while he or she decides to look for a dentist online. Arriving at your site, they are greeted by lovely musical strains. For many, their first instinct is to exit as quickly as possible. It's not worth it. If you want music, we'll put it on your site. It's not hard to do. But Internet surfers are mostly looking for information that will help them make decisions. Most of them don't sit and watch elaborate flash introductions as your site is loaded, and many look for the quickest way to turn off music when they encounter it. |
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